Client Background
A South India-based real estate developer, renowned for delivering modern, well-designed homes, was preparing to launch a key residential project in North Chennai. With strong roots in premium real estate and a vision to reach a pan-India audience, the brand was entering new linguistic territory. To engage Hindi-speaking buyers from across North India, they partnered with our ad film company to craft a TV and digital advertisement in Hindi that would emotionally resonate while showcasing value.
Project Overview
The client sought a high-impact TV and digital advertisement in Hindi, designed to promote their flagship residential project and build trust among Hindi-speaking audiences in urban markets such as Delhi NCR, Lucknow, and Patna. The ad needed to be emotionally powerful, visually engaging, and strategically optimized for performance across television and digital platforms like YouTube, Instagram, and property listing websites.
Challenges
Creating a meaningful advertisement in Hindi for a South India-based real estate company presented a unique set of challenges:
- Language Nuance: Capturing the right emotional tone and everyday vocabulary used by Hindi-speaking homebuyers
- Regional Integration: Showcasing a South Indian housing project in a way that felt inviting to North Indian audiences
- Extended Execution Timeline: Crafting a polished ad across scripting, production, and editing in 30–45 days
- Multi-Platform Optimization: Designing variations of the ad for widescreen (TV), mobile (vertical), and web (square/aspect ratio adjustments)
Creative Objective
Our team of creatives and strategists worked with one goal: to create a 60-second Hindi ad that told a universally relatable story. The ad needed to:
- Portray the emotional journey of a middle-class family buying their first home.
- Highlight lifestyle features, safety, and community offered by the real estate project.
- Appeal to aspirational values while reinforcing cultural authenticity.
- End with a call to action that sparked direct inquiries and site visits.
Execution Timeline
| Phase | Duration |
| Concept & Scripting | 5 Days |
| Storyboarding | 2 Days |
| Pre-production Planning | 5–7 Days |
| On-site Filming | 3 Days |
| Post-production Editing | 15–20 Days |
| Final Edits & Platform Cuts | 5–6 Days |
All steps were closely monitored for alignment with the creative vision and marketing objectives.
Production & Direction
To enhance emotional realism, we used a natural-light shooting style and subtle, heartfelt performances from actors representing both North and South India. This reinforced the inclusiveness and all-India appeal of the project.
Technical Highlights:
- Shot on RED Komodo 4K for crisp visuals
- On-location filming at model apartments and family-oriented neighborhoods
- Dual audio setup to ensure pure Hindi dialogue delivery
- Use of slow-motion inserts to capture joyful moments
Creative Touches:
- Voiceover delivered in rich, clear Hindi by a North Indian narrator
- Background music fused Indian classical melodies with ambient undertones.
- Color grading emphasized brightness and warmth to evoke a sense of belonging.
- The ad concluded with a bold CTA: “Book now to enjoy launch offers!”
Post-Production Enhancements
- Accurate lip-sync ensured voice authenticity.
- Emotional rhythm cuts matched with music swells and pauses
- Seamless brand identity incorporated into every frame
- Exported in 16:9, 9:16, and 1:1 formats for use across TV, YouTube, Instagram, and WhatsApp campaigns
Results Achieved
Within just 10 days of the campaign launch, the Hindi TV and digital advertisement achieved:
- 2 million impressions across multiple channels
- 1,400+ direct project inquiries from Hindi-speaking regions
- 20% increase in lead-to-site visit conversion
- TV ad successfully aired for 2 weeks on North Indian entertainment channels
- Earned shares from existing buyers, boosting trust and reach organically
Conclusion
This campaign confirmed that emotional storytelling in a native language, especially in Hindi, can serve as a strategic gateway to new markets for real estate brands. Our team of experts in Hindi TV and digital advertisement developed and executed a campaign that balanced emotional pull, cultural integrity, and sales activation.
The client has since extended its reach into additional Hindi-speaking cities, leveraging the brand trust generated through this localized marketing effort. With a 30–45 day timeline, this project proved that impactful real estate advertising doesn’t require rushed production—just the right story told the right way.
