Client Background
Our client is a reputed South India-based real estate developer, known for delivering premium apartments and villas with a commitment to quality, timely handovers, and modern amenities. Their brand is widely recognized across Tamil Nadu and other southern regions for large-scale residential developments.
Project Context
The client engaged us to create a compelling real estate ad film production in Malayalam to introduce one of their flagship apartment projects in Kochi. The film needed to connect deeply with the local audience and highlight the benefits of gated community living. As a seasoned ad film company with expertise in regional real estate storytelling, our goal was to build brand trust and generate leads through impactful emotional content.
Challenges
While the developer had a solid footprint in Tamil Nadu, their presence in Kerala was limited. The ad film had to overcome this challenge by crafting an authentic Malayalam-language narrative that would appeal to middle-class families in Kochi. Key challenges included:
- Cultural and linguistic localization
- Gaining trust in a new real estate market
- Balancing brand sophistication with regional relatability
Objectives
- Establish strong regional brand awareness in Kerala.
- Drive qualified leads and interest in the Kochi apartment project.
- Communicate construction quality and lifestyle appeal.
- Leverage emotional storytelling to build trust among Malayalam-speaking families.
Execution Timeline
As an experienced ad film company, we delivered end-to-end real estate ad film production within 30–45 days:
- Week 1–2: Market research, script development in Malayalam, talent casting, and location scouting in Kochi
- Week 3: High-quality filming using RED Komodo cameras and drones for aerial shots
- Week 4–5: Post-production, including background score, dubbing, color grading, and voiceover in the Malayalam dialect
- Week 6: Rollout on YouTube Ads, Facebook, Instagram Reels, and regional TV
Our Role as an Ad Film Company
Being a trusted ad film company specializing in real estate ad film production, we led the creative execution from concept to final edit. Our creative team ensured that the story:
- Captured real moments between family members
- Showcased construction quality, green spaces, and security features
- Included smooth transitions and brand-centric visuals that didn’t feel overly promotional
Our in-house direction, cinematography, and VFX ensured a polished output that reflected the premium quality of the property.
Execution Highlights
- Shot with RED Komodo and DJI drones for cinematic visuals
- Featured well-known Malayalam actors to ensure regional connection
- Used native Malayalam voiceover with culturally resonant expressions
- Set design and lighting emphasized modern interiors and amenities.
- Focused on emotional arcs while subtly showcasing property features
Results Achieved
- 1 million+ YouTube views within 15 days of launch
- 20% increase in direct leads from Kerala
- 18% traffic growth on the Kochi project’s landing page
- High shareability on WhatsApp groups and local social media circles
- Featured by Malayalam real estate media outlets as a standout regional campaign
Client Feedback
The client’s marketing lead shared:
“This campaign truly brought our project into the local spotlight. The emotional storytelling resonated with the Kerala audience, and the leads we received were higher in quality than any previous campaign in this market.”
Conclusion
This project demonstrates how a well-executed regional real estate ad film production can successfully build brand credibility and drive results in new markets. As a leading ad film company with expertise in regional content creation, we’re proud to deliver emotional, high-quality campaigns that go beyond real estate—they create a human connection.
By combining regional language fluency, storytelling finesse, and strategic distribution, our ad film company continues to empower brands with performance-driven real estate ad film production across South India.
