Swiggy Advertisement

SwiggyAds refers to the in-app and platform-integrated advertising solutions offered by Swiggy, one of India’s leading on-demand delivery platforms. From food delivery to groceries and convenience items via Swiggy Instamart, Swiggy offers brands a unique opportunity to engage with millions of high-intent users across the country.

Advertising on Swiggy allows brands to insert promotional content directly within the user journey—on the home screen, browsing pages, or during checkout. These touchpoints create a focused, clutter-free environment for brands to stand out.

Unlike traditional media or generic digital ads, Swiggy Advertisement formats target users when they are actively browsing or making purchase decisions—maximizing attention and response.

Why Choose Swiggy Advertising

Our client, a premium lifestyle and personal care brand, chose Advertising on Swiggy to tap into urban, engaged consumers during high-intent moments. Here’s why SwiggyAds made sense for the brand:

1. Massive Daily Reach
   Swiggy has millions of users interacting with the app daily. This means high, repeated exposure in prime moments throughout the day—breakfast, lunch, dinner, and late-night snacking hours.
2. Targeted Audience with Purchase Intent
   Users on Swiggy are actively looking to spend. Promoting offers or brand messages during these moments leads to better response rates than passive display ads.
3. Hyperlocal Precision
   Swiggy Advertisement allows advertisers to reach specific pin codes, cities, neighborhoods, and even user segments like “frequent orderers” or “high basket value” customers.
4. Full-Funnel Influence
   Whether the goal is to drive traffic to a website, promote a special offer, or push an offline sale, SwiggyAds help brands bridge the gap between attention and action.
5. Brand Safety & Trust
   Swiggy is a trusted consumer brand. When ads appear within this ecosystem, they benefit from a premium perception and less ad clutter.

Types of Swiggy Ads Used

For this campaign, we strategically used four high-performing SwiggyAds formats that placed the brand at multiple stages of the user journey:

1. Map Integration

Our brand appeared as a sponsored location pin on the Swiggy map interface, visible when users were browsing for restaurants in their area. This ad placement aligned perfectly with real-time food search behavior—putting the brand on the discovery radar before any decision was made.

2. Premium Static Banner

These high-visibility banner placements appeared at the top of the restaurant listing page. These ads promoted time-sensitive offers such as “Flat ₹100 Off Today Only” or “Combo Deals Under ₹299.” The static banners maintained a clean, bold design and clear CTA.

3. High Impact Static POS (Point of Sale)

This Swiggy Advertisement format was shown during the checkout process, just before the user placed their order. Positioned at a high-intent moment, this ad featured offer codes and exclusive bundles, encouraging impulse additions or web traffic.

4. Video POS (Point of Sale)

To boost storytelling and visual impact, we used short-form video content (5–10 seconds) that appeared during the payment stage. These videos introduced the brand’s core value proposition and festive deals, increasing visibility and recall before the transaction was completed.

How We Helped

Our client wanted to promote a limited-time festival offer across metros and Tier 1 cities without relying on app installs. The goal was to drive website traffic, build brand recall, and get users to explore product bundles on a dedicated webpage.

Here’s how we executed the campaign using SwiggyAds:

• Geo-Focused Targeting: We ran the campaign in Bengaluru, Mumbai, Delhi, and Hyderabad, focusing on delivery-active zones where Swiggy usage is highest.
• Peak-Hour Timing: Ads were activated during breakfast (7–10 AM), lunch (12–2 PM), and evening (6–9 PM), aligning with high Swiggy traffic.
• Regional Personalization: Creatives were customized with local languages and city-specific offers to enhance user relevance.
• Click Optimization: The banners linked to a fast-loading landing page hosted outside the app, with custom UTM tracking for performance measurement.
• Performance-Based Rotation: We refreshed banners every 5 days to reflect different products and offers—keeping content fresh and engagement high.

What Results We Achieved

The 3-week Swiggy Advertisement campaign produced strong engagement and website traffic without relying on app installs:

• 21 million+ impressions
  Across home screen and food browsing sections
• 5.9% average CTR on banners
  Significantly higher than standard mobile web/display campaigns
• 150,000+ unique landing page visitors
  Driven entirely through Advertising on Swiggy
• 32% lower cost-per-click (CPC)
  Compared to the client’s past Meta and Google Ads campaigns
• 28% of visitors explored 3 or more products
  Indicating strong content engagement
• 12,000+ coupon redemptions
  Attributed to the Swiggy campaign’s festive offer banners
• High regional engagement
  Tamil and Telugu language banners performed 1.7x better in respective zones

These results confirmed that SwiggyAds can influence the full customer journey—from discovery to website visits and even offer redemptions—without needing app installs.

Conclusion

This campaign proved that Advertising on Swiggy is more than just a food delivery placement—it’s a high-impact digital media channel with the power to drive brand discovery, traffic, and conversions across cities.

Through smart use of Swiggy Advertisement formats like banners and story ads, we helped the client:

• Reach purchase-ready urban audiences
• Generate meaningful traffic to their landing page
• Promote festive offers effectively without third-party apps
• Improve cost efficiency and brand recall