Introduction of Cinema Advertising
The cinema advertising market in Chennai is thriving, offering brands a unique and immersive platform to reach diverse audiences. Among the city’s iconic theaters, Mayajaal Cinemas stands out as a key player, featuring state-of-the-art Qube projection technology and unmatched audience reach. Filmyads.com, a leading platform for cinema advertising, collaborates with Mayajaal to help brands maximize their visibility and impact in the Chennai region. This case study explores the advertising opportunities at Mayajaal Qube projection theaters, showcasing its strengths, audience demographics, and the value it offers to advertisers.
About Mayajaal Cinemas
Mayajaal Cinemas, located along the scenic East Coast Road (ECR), is one of Chennai’s most prestigious multiplexes. With over 16 screens, it caters to a diverse audience, hosting blockbuster movies from Tamil, Hindi, and international cinema industries. Mayajaal’s Qube projection system ensures crystal-clear visuals and dynamic audio, creating an engaging experience for moviegoers. Mayajaal’s key features make it a standout choice for advertisers. Its 16 screens allow multiple simultaneous shows, ensuring high footfall every day. The multiplex has a total seating capacity exceeding 6,000, offering brands a large audience pool. Situated near IT hubs and affluent neighborhoods, it attracts a mix of professionals, families, and students. Moreover, the integration of Qube projection technology guarantees superior visual and auditory quality, enhancing ad retention and engagement among audiences.
The Advertising Edge with Filmyads
Filmyads.com bridges the gap between advertisers and premium cinema spaces like Mayajaal. With a focus on tailored campaigns and competitive pricing, it empowers brands to effectively communicate with their target audiences. Cinema advertising at Mayajaal offers multiple advantages, starting with its high footfall. With over 5,000 visitors daily, Mayajaal ensures sustained visibility for brands. Unlike traditional media, cinema advertising benefits from a captive audience, as moviegoers are focused and engaged throughout the pre-screening content. This makes cinema ads an impactful medium for creating lasting impressions. The localized reach of Mayajaal is another significant advantage. It caters to a wide audience, including both Chennai’s urban population and suburban movie enthusiasts. This blend makes it an excellent platform for regional brands targeting Tamil Nadu’s metropolitan areas. Filmyads.com also provides flexible formats, including static slides, video ads, and lobby activations, allowing brands to create campaigns that align with their objectives and budgets.
Audience Insights
Mayajaal attracts a well-defined demographic that aligns with several brand categories. Its audience base spans multiple age groups, with 70% of visitors falling between 18 and 45 years old. The gender split is relatively balanced, with males comprising 55% and females 45% of the audience. This demographic mix includes young professionals, college students, and families, offering advertisers access to a dynamic and versatile consumer base. Psychographically, Mayajaal’s audience shows strong preferences for Tamil and English blockbusters, indicating an interest in mainstream and premium entertainment. These are individuals who are technology-savvy and possess significant purchasing power, making them an ideal target group for brands in the fashion, electronics, and lifestyle segments. The combination of high engagement levels and disposable income makes Mayajaal an attractive venue for advertising campaigns.
| Category | Details | Insights |
| Location | Mayajaal Cinemas, East Coast Road (ECR), Chennai | Located in a premium area near IT hubs and affluent neighborhoods, ensuring a diverse audience mix, including professionals, families, and students. |
| Total Screens | 16 | Multiple simultaneous shows across 16 screens guarantee high daily footfall and ample advertising opportunities. |
| Seating Capacity | Over 6,000 | Large seating capacity ensures that advertisers can reach a significant number of viewers with each campaign. |
| Technology | Qube Projection System | Superior audiovisual quality enhances ad visibility and retention. |
| Daily Footfall | Over 5,000 visitors | High attendance ensures sustained visibility for brand campaigns, making Mayajaal a highly effective advertising platform. |
| Audience Demographics | – Age Group: 18–45 years (70% of visitors) | The audience includes tech-savvy individuals with disposable income, making Mayajaal suitable for brands in lifestyle, electronics, fashion, and entertainment sectors. |
| – Gender: Male (55%), Female (45%) | ||
| – Occupation: Professionals, students, and families | ||
| Advertising Rates | Static Slides: CONTACT US FOR RATES/10 seconds/screen/week | Flexible pricing options cater to diverse brand budgets, from cost-effective static slides to high-impact video ads and experiential lobby activations. |
| Video Ads: CONTACT US FOR RATES/10 seconds/screen/week | ||
| – Lobby Activations: Customized pricing | ||
| Challenges | – High demand for slots | Early booking systems introduced to secure slots in advance. Audience estimates and post-campaign surveys used to measure effectiveness and provide actionable insights to advertisers. |
| – Limited direct metrics for ad performance | ||
| Formats Available | – Static Slide Ads | Multiple formats allow advertisers to craft impactful campaigns suited to their goals, from raising awareness to driving conversions. |
| – Video Ads | ||
| – Lobby Activations | ||
| Prime Appeal | Localized Reach | Ideal for targeting Chennai’s metropolitan and suburban populations, ensuring brand penetration into key consumer segments. |
Advertising Rates and Packages
Filmyads.com provides competitive pricing options for cinema advertising at Mayajaal, ensuring flexibility for advertisers across various industries. Static slide ads start at CONTACT US per 10-second slot per screen per week, making them a cost-effective choice for businesses looking to create consistent visibility. Video ads, which are more engaging and immersive, are priced at ₹CONTACT US per 10-second slot per screen per week. For brands looking for on-ground impact, lobby activations are available at customized pricing, depending on the scope and duration of the campaign. Advertisers can also choose bundled packages to maximize their returns. These packages combine different cinema advertising formats to ensure comprehensive audience engagement across all 16 screens. The versatility in pricing and formats allows brands to align their campaigns with specific objectives, whether it’s raising awareness, driving sales, or promoting events. Visit Our Partner Site
Case Highlights: Successful Campaigns at Mayajaal
- Technology Brand Launch A leading smartphone manufacturer utilized video ads at Mayajaal to introduce its latest model. The campaign ran for four weeks across all 16 screens, leveraging the multiplex’s high footfall and premium audience profile. The results were outstanding, with over 140,000 viewers reached during the campaign period. This translated into a 25% increase in store footfall in Chennai, showcasing the power of cinema advertising in driving offline engagement.
- FMCG Product Awareness A popular snack brand opted for a combination of static slides and lobby activations to promote a new flavor. The campaign targeted young audiences, leveraging Mayajaal’s high attendance of college students and families. The outcome was a significant boost in brand recall and a 15% sales uptick in Chennai’s retail outlets during the campaign.
- Regional Film Promotion A Tamil movie production house used video ads and on-ground branding to promote a blockbuster release. By targeting Mayajaal’s Tamil-speaking audience, the campaign ensured packed shows during the film’s first two weeks. Additionally, the visibility at Mayajaal contributed to the film’s social media buzz, amplifying its overall reach and impact.
Challenges and Solutions
While cinema advertising at Mayajaal offers numerous benefits, it comes with its own set of challenges. One common issue is the high demand for advertising slots, given the theater’s popularity among brands. To address this, Filmyads.com introduced an early booking system, allowing advertisers to secure slots well in advance. Another challenge is the lack of direct metrics to measure campaign effectiveness, a common limitation in cinema advertising. Filmyads.com mitigates this by using audience estimates and conducting post-campaign surveys to provide advertisers with actionable insights. These measures ensure that brands achieve their desired outcomes and maximize their return on investment.
Why Choose Filmyads for Mayajaal Advertising?
Filmyads offers end-to-end services for cinema advertising, ensuring seamless campaign execution. From planning to implementation, its dedicated team handles every aspect, allowing advertisers to focus on their core objectives. The platform provides customizable campaigns, offering options that cater to different goals, whether it’s building brand awareness or launching a new product. Market intelligence and audience insights further enhance the effectiveness of campaigns, ensuring optimal reach and engagement. Finally, Filmyads.com’s transparent pricing and competitive rates make it an ideal choice for advertisers looking to create impactful campaigns within budget constraints.
Conclusion
Mayajaal Cinemas is a goldmine for advertisers aiming to tap into Chennai’s vibrant and diverse audience base. Its cutting-edge infrastructure, prime location, and large footfall make it an unparalleled choice for impactful campaigns. With the expertise of Filmyads.com, brands can transform this potential into measurable success. By offering tailored solutions, flexible formats, and competitive pricing, Filmyads.com ensures advertisers achieve maximum returns on their investments. For businesses looking to leave a lasting impression in Chennai, advertising at Mayajaal Cinemas is a strategic and rewarding choice.
