Disney + Hotstar OTT Advertising Agency

Disney + Hotstar OTT Advertisement

Disney+ Hotstar is an Indian Top 10 OTT streaming service owned by Novi Digital Entertainment, a subsidiary of Disney’s Star India. It features two paid subscription plans— “VIP”, which focuses on domestic programmes and sports content and “Premium”, featuring premium international films and television series. Hotstar utilizes CPM model that charges when your ad reaches the target audiences. It will limit the unnecessary budget and making its rates differ for different types of ads. You can contact our agency for the lowest possible rates to advertise on Hotstar for maximum reach. As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content, its viewership grows daily. Hotstar has 300 million+ subscriptions, which makes your commercial reach broader viewers.

OTT Advertising

An Over-The-Top (OTT) platform is the emerging media platform in the current trend, which streams films and other TV shows using the Internet. These platforms are well-known for their Video on Demand and live-streaming services without the use of traditional cables and pay-TV services. Audio streaming, texting, and internet voice-calling services are also covered. With over 40 OTT platforms in India and fierce rivalry among them, advertisers are desperate to sell their brands to new-age audiences via OTT. OTT advertising is like streaming your ads on a video-driven platform through the internet or OTT. OTT platforms gain profit either through subscriptions (e.g. Netflix) or paid promotions (e.g. Hotstar). OTT is the advertising platform that accepts paid promotions. The drift in OTT advertising is due to the rise of dissatisfied TV viewers due to cost and dissatisfaction with cable or dish network providers. OTT offers a wide range of payment and viewership options, differentiating from traditional TV. Pay-TV companies are unable to respond quickly enough to changing user needs, thus making the success of OTT advertising. Filmyads helps you to extend your brand’s digital footprint through empowering OTT advertising.

OTT advertising cost depends on the following parameters

The cost for OTT advertising is based on three categories.

Category-1

The cost per thousand (CPM) pricing model is the popular cost model used in branding campaigns and performance-oriented advertising. In this model, the advertisers can pay when their ad is shown to the user.

Category-2

This pricing model is a Fixed-price as it costs per day to advertise your brands. It is most suitable for Leader Board and high impact branding campaigns.

Category-3

The cost per click (CPC) is the low-cost model in which an advertiser can pay based on some clicks on the ad. It is the preferred choice for performance campaigns.

OTT Advertising Strategies

Marketers may think that advertising in OTT is very expensive. However, it is one of the cost-effective choices. Television commercials are high-cost and create a huge impact on viewers. OTT ads are best for rebranding as big screens create immersive experiences.

Some of the recommendations to create OTT advertising campaigns more effective.

  • Research: Identify the targeting capabilities, compare costs and find the best inventory that matches the criteria for efficient advertising in OTT platforms.
  • Check out the creativity: Some platforms deliver various creative configurations such as videos, media ads and other rich banners. If your ad has more creative content, even 5 seconds is more effective than 20-second ads and far more cost-effective.
  • Exclude irrelevant impressions: Setting targets is to show ads only to specified target audiences. Narrowing down audiences increase the likelihood of sales conversion and decreases advertising costs.
  • Analyze: OTT platform has built-in reports to analyze and generate reports for the advertising campaigns.
  • Limit the frequency: Advertisers can restrict the instances of streaming ads per day, preventing overspreading and engaging users effectively.

Advantages of OTT ad campaign

Streaming services and ad technologies are constantly evolving. The OTT platforms offer a wide range of advertising possibilities now and even more in future. OTT advertising occupies a great market share in the future due to the interesting and engaging OTT video content. Many organizations will prioritize embracing this new technology and maximizing its potential. Brands will purchase OTT content and advertise on it because nothing is more engaging and immersive for viewers than big-screen TVs. In case you need any help with planning, please contact director@filmyads.com

Disney + Hotstar OTT  Advertisement Rates

S. NO 

Ad Duration

Ad Impressions

Frequency Per User

Ad Rate 

10 Seconds

2 Laks Per Impression

1 Per Day Per User

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2

20 Seconds

2 Laks Per Impression

1 Per Day Per User

Contact Us

3

30 Seconds

2 Laks Per Impression

1 Per Day Per User

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4

10 Seconds

5 Laks Per Impression

5 Per Day Per User

Contact Us

5

20 Seconds

5 Laks Per Impression

5 Per Day Per User

Contact Us

6

30 Seconds

5 Laks Per Impression

5 Per Day Per User

Contact Us

7

10 Seconds

10 Laks Per Impression

10 Per Day Per User

Contact Us

8

20 Seconds

10 Laks Per Impression

10 Per Day Per User

Contact Us

9

30 Seconds

10 Laks Per Impression

10 Per Day Per User

Contact Us

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