Times of India Newspaper Advertising Agency

Times of India Newspaper Advertisement

The Times Group manages the digital news media outlet and English newspaper across India. It is the largest selling English newspaper across the world with the rate of 273K per day. In India, Times of India holds the third position among the influential papers, in which its opinion on Indian politics creates huge impact among the people. Classified ads are the most cost-effective way to promote marketing. In classifieds section, TOI have Times Interact to advertise the plain text style for specified categories and charges accordingly. To improve the visibility of the ad, you can enhance the choices such as chances in text bold, background colour, tick-mark at the beginining and adding border. These choices may cause variable costs. You can reach out the mass audiences on various interests by placing ads in Times of India as it covers various topics on news and articles.

Advertising options in Newspapers

Newspaper ads are classified into three main categories.

Category-1: Classified Ads

Classified ads are usually on the left side of the newspaper in which small ads are displayed together. Matrimonial ads, business ads, recruitment ads, property ads, education ads and other public notices and announcements are included in classified ads. If there is a plain text, it is called classified text and if there is an image, it is called display classified ads. The tariffs are calculated based on advertisements per square cm with a minimum size of 3*5 cm.

Category-2: Display Ads

Display ads are the most common ad category in regular and print advertising in the newspaper. Display ads can be of various sizes, such as full-page, half-page, quarter page and even smaller sizes, and it costs accordingly. Half-page is more expensive than a quarter-page ad.

Category-3: Innovative newspaper ads

Other than display ads and classifieds, the advertising option is Innovative newspaper ads. It is a high cost compared to the regular advertising rates. Some of the innovative newspaper ads are Pointer ads, Ear Panels, samplings, and Newspaper Jackets.

Newspaper advertising cost depends on the following parameters

  • The number of readers of the newspaper is also referred to as Newspaper readership. More readers, the higher the price.
  • Page position – Front and initial pages of Newspapers have higher advertising rates than inside pages.
  • Volume – How big the ad is. Larger sizes attract better-discounted rates.

Newspaper advertising size and ad format

The size of the newspapers will be different across publications. Find the general idea of newspaper ad sizes (in sq. cm) and various types of ads available in the table below:

S. NO 

Ad Types

Dimension [in sq cm]

Full Page Newspaper ad

1760

2

Half Page Newspaper ad

825

3

Quarter Page Newspaper ad

400

4

Sky Bus Newspaper ad

165

5

Jacket Newspaper ad

3520

Steps needed to be followed to place an ad in the Newspaper

  • Select the Newspaper of your choice to advertise
  • Pick a date to establish your ad
  • Identify the ad type
  • Check for available discount
  • Share the ad in the specified Newspaper advertising format
  • Make the payment
Filmy Ads provides you with a soft copy of your ad on the desired date. We will send you a hard copy of the newspaper in a few days. In case you need any help with planning, please contact us.

Times of India Advertisement Rates

S. NO 

Category

 No of Lines

Ad Rate 

Matrimonial

3

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2

Property for Sale

3

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3

Business

3

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4

Personal Announcement

3

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5

Recruitment

3

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6

Vehicles

3

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7

Classified Remembrance

3

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8

Tenders

3

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9

Travel

3

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10

Lost & Found

3

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11

Property to Rent

3

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12

Astrology

3

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13

Education

3

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14

Obituary

3

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15

Retail

3

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