Mx Player has immense popularity due to its advanced features and provides its user full-fledged video-streaming platform with movies, shows, music videos, games and several hours of programs which are broadcasted in 12 different languages. Therefore this can be the best option for different brands to reach their target audience. It’s one of the leading video streaming apps with top ratings in the google play store with 500+ million downloads. MX player is a one-stop destination & provides free access to over 150,000+ hours of content on your favourite app across Movies, TV Shows, Web series, Music Videos, Sports and News. Filmy Ads serves you to find a proper campaign & advertising plans to get more responses & fulfil your business needs for MX player OTT advertising. Filmy Ads simplifies the booking & ad planning procedure and provides you with a hassle-free experience. Our experts can help you with good planning & suggest a better way to grab the attention of your audience & deliver your message impact to the clients.

Mx Player has immense popularity due to its advanced features and provides its user full-fledged video-streaming platform with movies, shows, music videos, games and several hours of programs which are broadcasted in 12 different languages. MX player is a one-stop destination & provides free access to over 150,000+ hours of content on your favourite app across Movies, TV Shows, Web series, Music Videos, Sports and News. Filmy Ads serves you to find a proper campaign & advertising plans to get more responses & fulfil your business needs for MX player OTT advertising.

An Over-The-Top (OTT) platform is the emerging media platform in the current trend, which streams films and other TV shows using the Internet. These platforms are well-known for their Video on Demand and live-streaming services without the use of traditional cables and pay-TV services. Audio streaming, texting, and internet voice-calling services are also covered. With over 40 OTT platforms in India and fierce rivalry among them, advertisers are desperate to sell their brands to new-age audiences via OTT. OTT advertising is like streaming your ads on a video-driven platform through the internet or OTT. OTT platforms gain profit either through subscriptions (e.g. Netflix) or paid promotions (e.g. Hotstar). OTT is the advertising platform that accepts paid promotions. The drift in OTT advertising is due to the rise of dissatisfied TV viewers due to cost and dissatisfaction with cable or dish network providers. OTT offers a wide range of payment and viewership options, differentiating from traditional TV. Pay-TV companies are unable to respond quickly enough to changing user needs, thus making the success of OTT advertising. Filmyads helps you to extend your brand’s digital footprint through empowering OTT advertising.

The cost per thousand (CPM) pricing model is the popular cost model used in branding campaigns and performance-oriented advertising. In this model, the advertisers can pay when their ad is shown to the user.

This pricing model is a Fixed-price as it costs per day to advertise your brands. It is most suitable for Leader Board and high impact branding campaigns.

The cost per click (CPC) is the low-cost model in which an advertiser can pay based on some clicks on the ad. It is the preferred choice for performance campaigns.

Some of the recommendations to create OTT advertising campaigns more effective.