News18 Tamil Nadu Advertising Agency

Advertising Rate for News18 differs with the timeband and is directly proportional to the reach. The best prime time to broadcast your commercial is from 6 pm to 11 pm, whereas 8 pm to 10 pm is the super prime time, in which the costs are subsequently higher than non-prime time. Even though we broadcast our commercial on prime time, there is a chance for reach to go down. As a media planning agency, we develop viable TV media strategies for your advertisement to sort out them.

News channels are mostly a male-dominated industry, with a high index among the elderly, working people and other age groups. Advertising in News18 may be a good alternative to reach out to more Tamil dialects. Advertising in this channel generates a frequency, as the viewership increases at a specific time every day. As a result, you can use News18 for both reach and a frequency campaign. Spreading advertising throughout time bands will increase brand reach while concentrating inside a time band will increase frequency. Few categories which regularly advertise on News18 are Electronic Goods, E-commerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.

Television is one of the popular leisure activities across the nation, creating an impact among all age groups in various demographics. Television advertising stands as the most powerful advertising medium with around 40 % of the direct impact rate. In TV slots, commercials are aired for a short duration of several seconds long. The slots are rated solely based on the program’s popularity and reach. Any commercial aired during this high-rated time slot will receive the most viewers. Commercials on television can be telecasted to viewers for a few seconds to minutes to display product information. Television advertisements in Chennai efficiently deliver specific information about a product or service to people.

FILMYADS is an established media planning agency for ad planning and buying on News18 provides a data research-backed plan and ensures that you get the best rates. We assist you to determine the best platform to advertise your business brands. If you opt to advertise in News18, plan the frequency and timing for the advertisement and optimize the plans. Ads scheduling depend on the campaign objective and the pricing. Our ultimate responsibility is to ensure that the advertisement broadcasts on News18 and we will provide the analytics report to the advertiser. We provide you with the tentative log timing in which the ads aired in real-time. The TV channel issues a Telecast Certificate containing the exact timings of the ads shown at the end of the campaign.