OLA Advertisement:

OLA Ads are advertising placements offered by OLA, one of India’s leading ride-hailing platforms. With millions of users booking rides every day, OLA provides a unique opportunity for brands to engage users during high-attention moments—such as when they’re booking, waiting for, or completing a ride.

Advertising on OLA includes multiple ad formats, with the most impactful being in-app banner ads and video ads, which appear at different stages of the user journey. These formats offer advertisers the ability to deliver high-quality visual messaging to a captive and mobile-first audience.

For brands looking to increase awareness, drive traffic, or promote offers to urban commuters, OLA Advertisement solutions offer a highly visible, trusted, and interactive platform to build brand presence.

Why Choose OLA Advertising

In a saturated digital ecosystem, Advertising on OLA stands out by offering brands a less cluttered, more focused ad environment. Here’s why we chose to run an exclusive campaign with OLA Ads for our client:

1. High Daily Reach
   OLA users open the app multiple times a day, especially during peak commute hours. This offers repeated exposure and strong brand recall.
2. Targeted Urban Audience
   OLA’s user base includes working professionals, students, and families—an ideal demographic for lifestyle, ecommerce, fintech, and app-based brands.
3. Mobile-First Experience
   Banner and video ads are delivered during the ride-booking and confirmation stages, when users are actively engaged on their phones.
4. Brand-Safe Environment
   Unlike social platforms where ads may appear alongside random or inappropriate content, OLA Advertisement formats appear within a trusted app interface.
5. Affordable at Scale
   OLA Ads offer high-frequency impressions at lower costs than conventional social or search ads, making them ideal for campaigns focused on awareness and installs.

For our client—a leading online services app—this made Advertising on OLA the perfect solution to scale visibility across key Indian cities.

Types of OLA Ads Used

The campaign focused on two key OLA Advertisement formats that aligned perfectly with our client’s performance and branding goals:

1. In-App Banner Ads
   We ran static and animated banner ads during the ride booking flow. These ads appeared as users:

• Opened the app
• Searched for a destination
• Confirmed a booking
• Waited for their driver to arrive

These banners promoted the client’s limited-time offers, app download benefits, and product highlights. The call-to-action (CTA) led users directly to the app store or the brand’s website.

2. In-App Video Ads
   We used short 10- to 15-second autoplay videos that appeared during the booking confirmation or wait time. These were skippable after 5 seconds but optimized for early engagement.

The video ads were designed for sound-off viewing and included subtitles, fast motion graphics, and localized language variants to improve reach in Tier 1 and Tier 2 cities.

These two formats ensured strong visibility without being disruptive—leveraging moments when the user was active, focused, and not multitasking.

How We Helped

Our client’s goal was to:

• Build awareness for a new product line
• Increase app installs across mobile-first users
• Improve ad efficiency in metro and Tier 2 cities

Here’s how we structured the OLA Ads campaign:

Audience Targeting
We focused on users booking OLA rides in Bengaluru, Mumbai, Delhi NCR, Hyderabad, and Ahmedabad. These cities were top-performing in terms of ride volume and digital engagement.

Daypart Targeting
Ads were delivered during peak ride hours (8 AM–11 AM and 5 PM–9 PM) when app engagement was highest.

Localized Creatives
The video and banner ads were customized in multiple languages—Hindi, Tamil, and Telugu—for better relatability.

Performance Optimization
We A/B tested creatives weekly, changing banners based on CTR data and optimizing video formats for shorter loading times.

Our campaign team monitored ad delivery across cities and rotated creatives to avoid saturation, ensuring fresh impressions throughout the campaign period.

What Results We Achieved

In just four weeks, the OLA Advertisement campaign delivered measurable outcomes for the client’s brand visibility and performance:

• 26 million+ banner and video impressions
  Reaching users across 5 major Indian cities
• 5.6% average CTR on banner ads
  Well above the industry average for mobile display advertising
• 3.9 million+ video ad views
  With over 60% of viewers watching beyond the first 7 seconds
• 210,000+ app installs
  Tracked directly from banner and video CTAs
• 33% reduction in CPI (cost-per-install)
  Compared to previous social media campaigns
• 40% boost in brand search volume
  During the campaign period, indicating improved brand recall

These metrics validated that Advertising on OLA can deliver both high-impact branding and efficient user acquisition—especially when focused on in-app formats.

Conclusion

This campaign proved that OLA Ads are a powerful, performance-driven tool for digital brands looking to connect with urban audiences. By focusing exclusively on banner ads and video ads, we were able to deliver high-quality impressions at key moments during the ride-booking journey—turning every ride into an advertising opportunity.

OLA Advertisement gave our client access to:

• A captive, mobile-first audience
• High CTR and conversion-ready moments
• Regional and language-specific targeting
• Efficient ad spend with strong ROI

For brands seeking to grow in India’s mobile economy, Advertising on OLA offers the perfect blend of visibility, trust, and action. Whether you’re launching a new product or scaling your app install base, OLA Ads can drive results that ride with your audience—literally.