Radio City Radio Advertising Agency

Radio City Radio Advertisement

Radio City is owned by Music Broadcast Private Limited (MBPL), a subsidiary of Jagran Prakashan Ltd. Radio City was founded in 2001 and becomes one of the most popular radio stations in India. Advertise on Radio City 91.1 FM to reach over 22 million listeners around the country. The network has grown its footprint by carefully picking towns with a higher SEC AB population by adding 11 new markets. Radio City has a large audience in major cities, such as Delhi, Mumbai, Bangalore, and Pune. Radio FM also has a digital presence with 40 web radio programmes in eight languages. Radio City was India’s first FM radio broadcaster, with 17 years of experience in the industry and become an excellent advertising platform in India.

Radio Advertising

Radio Advertising is one of the most preferred advertising mediums and acts as the best fuel for brand marketing and advertising. Radio advertising is the most effective and affordable to reach your specified audience. It is an influential form of advertising as many people listen to radios while jogging and driving. By listening to favourite shows, and musicals, listeners develop a strong bond with on-air personalities. Filmyads help to reach the target audience of age, gender and economic status with the suitable audience demographics for your business brands. Radio advertising is more cost-effective than other TV commercials, direct mail and newsprint advertising. Radio advertising operates in any medium such as television, computers or mobile phones. Filmyads deliver the best radio advertising services in which radio stations offer various promotional activities, supporting advertising and marketing.

Radio advertising cost depends on the following parameters

Radio advertising is the preferred option to advertise the local business to a specific target audience of suitable geographical locations. Advertising your brands on FM reaches the listeners at specified geographical locations and even matches listening trends. The FM advertising costs are based on a 10-sec ad stream on radio stations. FM advertising cost is based on listeners and time band to display ads. It even cost 50 INR to 2500 INR per 10 Sec. The FM advertising rates and discounts may vary based on the volume of advertising campaigns.

List of time bands for advertising in FM Radio

S.NO

Band Name

Explanation

Advertising Cost 

1

Morning Prime Time

Morning 7am - 12noon

Premium charged

2

Evening Prime Time

Evening 5pm - 9pm

Premium charged

3

Afternoon Band

12noon - 5pm

Normal Pricing

List of FM Radio Advertising options

  • Jingle advertising – Advertising your brand ads through radio jingles is the best advertising option. It is one of the lowest cost advertising programs on radios, streaming ads for 10 seconds to 2 Minutes.
  • RJ Mention – A popular RJ talks about the brand on the radio shows, delivering subtle advertising to brands. Radio stations charge a premium rate for advertising via RJ mentions.
  • Sponsorship tag – FM radio stations offer free sponsorship tags to advertise your brands. You can sponsor a popular program on the radio, promoting business campaigns.
  • Radio Contest – It is an interesting form of radio advertising in which brands host giveaway prizes to the listeners who participate in radio shows. As these shows are hosted by popular RJs, this method costs comparatively high.
  • Time Check – To run a long-term marketing campaign, a time check is a suitable option. In this, you can select specified time slots to reach your customers.
  • Studio Shift – It is one of the most expensive FM radio advertising options in which radio RJs cover the events at the advertiser location. This method cost higher premium charges when compared to the regular rate card of FM radio advertising.
  • Roadblock – This is one of the premium advertising choices on FM radio advertising. You can pay a premium amount to stream your ads at the desired time to reach even a non-cluttered environment on Radio.

Radio City Radio Advertisement Rates

S. NO 

Channel Name

Frequency

Location

Language

AD Rate [per second]

Radio City

91.1

Chennai

Tamil

95

2

Radio City

91.1

Coimbatore

Tamil

42

3

Radio City

91.1

Erode

Tamil

34

4

Radio City

91.1

Madurai

Tamil

37

5

Radio City

91.1

Thirunelveli

Tamil

25

6

Radio City

91.1

Thiruchirapalli

Tamil

37

7

Radio City

91.1

Vellore

Tamil

30

8

Radio City

91.1

Salem

Tamil

41

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Proof of Execution of a FM Radio ad campaign

FM Radio stations provide the advertisers and the radio advertising agencies with a schedule. The ad schedule has the exact time at which the ad would be played on the FM, and is made available to the advertiser in advance. At the end of the campaign, FM stations provide a Radio ad broadcast certificate which acts as proof of execution. Radio stations deliver recordings on demand for RJ mentions and other FM advertising options. In case you need any help with media planning, please contact director@filmyads.com

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We're Here To Help!

    Office Address

    EFFE CONSULTANCY PVT LTD

    3A, Zafrullah Towers, 3rd Floor Angappa Naicken Street, Parry’s Corner , Chennai 600001, Tamilnadu, India

    Email

    director@filmyads.com

    Call Us

    +91 99404 15319

    044 48613594