Radio Mirchi Radio Advertising Agency

Radio Mirchi Radio Advertisement

Local advertisers prefer Radio Mirchi advertising since it helps them to reach out to their target audience in a highly focused and cost-effective manner. In October 2001, the first-ever Radio Mirchi Station was launched in Indore by the Entertainment Network India Ltd (ENIL). In a short period, Radio Mirchi has become one of the most popular and most listened FM Radios with listenership numbers of millions. Radio Mirchi 98.3 is one of the largest FM Radio Networks in India, with network coverage in 45 cities to date and counting. Radio Mirchi 98.3 FM was established in 2000, delivering a national media platform for advertisers. It has a listenership base of 46.5 million. Till date, over 6500 companies have placed advertisements on Radio Mirchi 98.3 FM, with many of them supplied by our advertising agency.

Radio Advertising

Radio Advertising is one of the most preferred advertising mediums and acts as the best fuel for brand marketing and advertising. Radio advertising is the most effective and affordable to reach your specified audience. It is an influential form of advertising as many people listen to radios while jogging and driving. By listening to favourite shows, and musicals, listeners develop a strong bond with on-air personalities. Filmyads help to reach the target audience of age, gender and economic status with the suitable audience demographics for your business brands. Radio advertising is more cost-effective than other TV commercials, direct mail and newsprint advertising. Radio advertising operates in any medium such as television, computers or mobile phones. Filmyads deliver the best radio advertising services in which radio stations offer various promotional activities, supporting advertising and marketing.

Radio advertising cost depends on the following parameters

Radio advertising is the preferred option to advertise the local business to a specific target audience of suitable geographical locations. Advertising your brands on FM reaches the listeners at specified geographical locations and even matches listening trends. The FM advertising costs are based on a 10-sec ad stream on radio stations. FM advertising cost is based on listeners and time band to display ads. It even cost 50 INR to 2500 INR per 10 Sec. The FM advertising rates and discounts may vary based on the volume of advertising campaigns.

List of time bands for advertising in FM Radio

S.NO

Band Name

Explanation

Advertising Cost 

1

Morning Prime Time

Morning 7am - 12noon

Premium charged

2

Evening Prime Time

Evening 5pm - 9pm

Premium charged

3

Afternoon Band

12noon - 5pm

Normal Pricing

List of FM Radio Advertising options

  • Jingle advertising – Advertising your brand ads through radio jingles is the best advertising option. It is one of the lowest cost advertising programs on radios, streaming ads for 10 seconds to 2 Minutes.
  • RJ Mention – A popular RJ talks about the brand on the radio shows, delivering subtle advertising to brands. Radio stations charge a premium rate for advertising via RJ mentions.
  • Sponsorship tag – FM radio stations offer free sponsorship tags to advertise your brands. You can sponsor a popular program on the radio, promoting business campaigns.
  • Radio Contest – It is an interesting form of radio advertising in which brands host giveaway prizes to the listeners who participate in radio shows. As these shows are hosted by popular RJs, this method costs comparatively high.
  • Time Check – To run a long-term marketing campaign, a time check is a suitable option. In this, you can select specified time slots to reach your customers.
  • Studio Shift – It is one of the most expensive FM radio advertising options in which radio RJs cover the events at the advertiser location. This method cost higher premium charges when compared to the regular rate card of FM radio advertising.
  • Roadblock – This is one of the premium advertising choices on FM radio advertising. You can pay a premium amount to stream your ads at the desired time to reach even a non-cluttered environment on Radio.

Radio Mirchi Radio Advertisement Rates

S. NO 

Channel Name

Frequency

Location

Language

AD Rate [per second]

Radio Mirchi

98.3

Chennai

Tamil

95

2

Radio Mirchi

98.3

Coimbatore

Tamil

42

3

Radio Mirchi

98.3

Erode

Tamil

34

4

Radio Mirchi

98.3

Madurai

Tamil

37

5

Radio Mirchi

98.3

Thirunelveli

Tamil

25

6

Radio Mirchi

98.3

Thiruchirapalli

Tamil

37

7

Radio Mirchi

98.3

Vellore

Tamil

30

8

Radio Mirchi

98.3

Salem

Tamil

41

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Proof of Execution of a FM Radio ad campaign

FM Radio stations provide the advertisers and the radio advertising agencies with a schedule. The ad schedule has the exact time at which the ad would be played on the FM, and is made available to the advertiser in advance. At the end of the campaign, FM stations provide a Radio ad broadcast certificate which acts as proof of execution. Radio stations deliver recordings on demand for RJ mentions and other FM advertising options. In case you need any help with media planning, please contact director@filmyads.com

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    Office Address

    EFFE CONSULTANCY PVT LTD

    3A, Zafrullah Towers, 3rd Floor Angappa Naicken Street, Parry’s Corner , Chennai 600001, Tamilnadu, India

    Email

    director@filmyads.com

    Call Us

    +91 99404 15319

    044 48613594