Client Background
The client is a well-established real estate developer in South India, especially prominent in Tamil Nadu. Known for their innovation, timely delivery, and strong reputation among homebuyers, they consistently deliver high-quality residential projects. For their latest apartment launch, the client sought a Tamil-language video campaign to build emotional resonance with local buyers. They approached our ad film company in Chennai, known among trusted Tamil ad film makers, to handle the project.
Project Brief & Objectives
The primary goal was to create an emotionally engaging, short-format real estate ad film in Tamil. The video needed to highlight the brand’s core values—trust, quality, and community living—while appealing directly to middle-class families looking to purchase their first home.
Objectives:
- Develop a culturally resonant narrative to boost local engagement.
- Showcase project highlights and lifestyle benefits.
- Establish strong regional branding and generate qualified leads.
- Execute the project end-to-end, from ideation to delivery.
Target Audience & Language
The campaign was crafted specifically for Tamil-speaking audiences in Chennai, Coimbatore, and Madurai. Every element—from script to dialogues and casting—was designed for cultural authenticity. As an experienced ad film company in Chennai, our deep understanding of regional tone helped us shape a narrative that felt emotionally real and rooted in local values. This wasn’t just a lead generation campaign—it was emotional branding.
Production & Execution Timeline
Our ad film company managed the full production lifecycle over 30–45 days. Key phases included:
- Weeks 1–2: Script development, storyboarding, casting, and location scouting
- Weeks 3–4: Principal photography at the property site and nearby neighborhoods
- Weeks 5–6: Post-production, including editing, color grading, score composition, and subtitle creation
High-resolution visuals were captured using RED cinema cameras and aerial drones. Shooting was completed in three days, with the remaining timeline allocated for careful editing and client feedback loops. This timeline reflects our ability to execute complex projects within tight yet realistic deadlines.
Challenges & Solutions
One logistical challenge was filming in an active construction site. We coordinated closely with site engineers to film during off-hours and used a green screen for select shots.
Dialect and tone accuracy in Tamil was another critical factor. Tamil varies significantly between regions, so we brought in a language coach to ensure the script resonated across all intended geographies.
Multiple stakeholders required real-time updates, which we handled by building an agile review loop. Our team maintained transparent communication with the client throughout the production cycle, ensuring smooth progress and timely approvals.
Results Achieved
- 2 million+ views on YouTube within 6 weeks
- Widely shared by regional YouTube influencers and real estate groups
- 25% increase in direct inquiries across Tamil Nadu
- 18% rise in property site visits compared to earlier campaigns
- Selected as the official regional video asset for multiple future promotions
The campaign demonstrated that Tamil ad filmmakers who understand both emotion and execution can deliver high-performing content in regional markets.
Conclusion
The real estate brand was deeply satisfied with both the creative execution and campaign results. Audiences praised the emotional arc, relatable storytelling, and Tamil cultural sensibility. Following this successful project, the client entrusted our ad film company in Chennai with more campaigns across southern India. This case validated the effectiveness of culturally aware, emotionally driven advertising in the real estate domain.
