Client Background
Radiance Realty is one of South India’s fastest-growing real estate companies, known for delivering luxury apartments and villas that offer modern amenities and elegant design. With a strong presence in the Chennai and Hyderabad markets, Radiance focuses on premium quality, customer trust, and innovation in residential development.
Project Overview
Radiance approached us to produce a regional television and digital ad film in Telugu to promote their latest residential project in Hyderabad. The goal was to create an emotional and aspirational connection with Telugu-speaking audiences, portraying the Radiance lifestyle as more than just housing – a promise of better living. Our expertise in Telugu ad film production made us the perfect partner for this regional campaign.
Objective
The primary objective was to:
- Increase brand visibility in Telugu-speaking markets
- Highlight key features of the new Radiance project
- Establish a strong emotional appeal among prospective homebuyers
- Drive leads from regional TV and YouTube campaigns
Challenges
- Language & Cultural Nuance: Translating the brand’s premium identity into authentic Telugu while preserving emotional depth required careful scripting and localization—key strengths of our Telugu real estate video production
- Tight Timeline: The entire Telugu ad film production had to be completed within 12 working days, requiring precise coordination.
- Location Constraints: Limited access to completed property visuals meant we had to creatively use CGI and motion graphics to showcase the amenities.
Execution Timeline
| Phase | Duration | Details |
| Concept Finalization | Day 1–2 | Script writing, mood boards, tonal setup |
| Pre-Production | Day 3–4 | Casting, scheduling, location planning |
| Shooting | Day 5–6 | 2-day shoot (outdoor + green screen) |
| Post-Production | Day 7–10 | Editing, color, Telugu dubbing |
| Delivery & Launch | Day 11–12 | Final film delivery for YouTube & TV |
We used RED cameras, prime lenses, drone shots, and CGI to elevate the production. Motion graphics were added to visualize future amenities—hallmarks of high-end Telugu ad film production.
Results Achieved
- 4M+ views in 3 weeks across YouTube and Meta platforms
- 28% increase in regional leads from the Hyderabad market
- 800+ positive comments praising visuals and emotional tone
- Significant brand recall in Radiance’s pre-launch surveys
- 12% increase in site visits during the launch week
Client Testimonial
“We were amazed by the emotional appeal created through this ad. The team understood our brand well and brought it alive for Telugu audiences. It truly helped our project get the regional attention it needed.”
— Marketing Head, Radiance Realty
Conclusion
This campaign showcases how strategic Telugu ad film production and culturally rooted Telugu real estate video production can effectively engage regional markets. Our ability to deliver brand-aligned, emotionally resonant storytelling helped Radiance connect with the Telugu audience, converting engagement into meaningful action.
