Truecaller Advertisement – Star Exchange
Truecaller is a widely used mobile application that helps users identify unknown callers, block spam calls, and manage communication effectively. With over 350 million global users, it is one of the most frequently used apps in India. While it is primarily known as a utility app, Truecaller Advertisement has emerged as a powerful way for brands to reach consumers during high-attention moments.
Its unique advantage lies in delivering ads when users are most focused—like after a phone call or while browsing the app—making Truecaller Advertisement an excellent choice for brand visibility and user engagement without disrupting the user experience.
Why Choose Truecaller Advertisement
Star Exchange, an online gaming platform, aimed to boost visibility and attract new users in a highly competitive industry. After testing traditional advertising channels, it became clear that cutting through the digital clutter required a more focused and innovative approach. That’s when we turned to Truecaller Advertisement.
Here’s why it was the right choice:
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High-frequency user engagement with multiple daily app opens
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Uncluttered ad spaces that improve visibility and recall
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Regional targeting features ideal for Tier 1 and Tier 2 Indian cities
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Trust-building ad formats shown during attentive user moments
For a gaming brand focused on mobile-first users, Truecaller Advertisement offered exactly the kind of environment needed to capture attention and build trust.
Types of Truecaller Advertisement Used
To align with Star Exchange’s campaign goals, we selected two ad formats within the Truecaller Advertisement suite:
Post-Call Ads
These full-screen ads appear immediately after a user ends a phone call. Since the user is still actively viewing their phone, this format proved highly effective. We promoted welcome offers and sign-up incentives using compelling calls to action like “Register Now” or “Play and Win.”
In-App Display Ads
These static or animated banner ads are shown inside the Truecaller app—such as in the call log and contact search screens. These helped reinforce the brand message and kept Star Exchange top-of-mind, even if users didn’t engage immediately with Post-Call ads.
By combining these two Truecaller Advertisement formats, we created a full-funnel campaign—engaging users at different stages of the journey.
How We Helped
Our objectives were to drive new user registrations, promote Star Exchange’s unique gaming offers, and connect with mobile-first users aged 18 to 35 in urban and semi-urban India.
The Truecaller Advertisement strategy included:
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Regional Targeting: Focused on high-performing cities like Delhi, Lucknow, Chennai, Pune, and Hyderabad
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Multilingual Creatives: Ads delivered in English, Hindi, and Tamil to resonate with local users
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Incentive-Based Messaging: Highlighted features like no-deposit games, welcome bonuses, and fast withdrawals
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Strong CTAs: Direct action phrases encouraged users to register and start playing
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Mobile-Optimized Creatives: Designed for fast loading and high visual impact on mobile screens
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Performance Monitoring: Real-time optimization ensured campaign effectiveness throughout the 30-day period
Each element of the Truecaller Advertisement was tailored to the gaming audience’s preferences and mobile behaviors.
What Results We Achieved
The 30-day Truecaller Advertisement campaign for Star Exchange yielded outstanding results:
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Over 24 million impressions across Post-Call and In-App placements
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High engagement with a 4.8% click-through rate—well above industry benchmarks
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More than 310,000 new user registrations, attributed directly to the campaign
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47% reduction in customer acquisition cost compared to social media and search-based campaigns
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A significant increase in organic search traffic, reflecting strong brand recall
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Higher re-engagement rates from users exposed to in-app display ads
These results confirmed that Truecaller Advertisement is not only effective for brand awareness but also for driving real business results in the gaming industry.
Conclusion
The Truecaller Advertisement campaign gave Star Exchange a strategic advantage by targeting users at moments of peak mobile engagement. Through Post-Call Ads and In-App Displays, we reached users when they were focused, active, and most likely to act on the promotional message.
This approach helped Star Exchange to:
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Acquire users cost-effectively
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Increase trust through non-intrusive ad formats
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Build visibility in competitive markets
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Encourage immediate and repeat user engagement
For gaming platforms looking to grow in India’s mobile-first landscape, Truecaller Advertisement presents a smart, scalable, and result-oriented advertising solution. With the right strategy, even a missed call can become your next conversion.
