Truecaller Advertisement:
Truecaller is a mobile application that enables caller identification, spam blocking, and call recording—helping users take control of their communication. With over 350 million active users globally, it has transformed into an engaged mobile platform where users interact multiple times a day. In India, its dominance across metros and Tier 2–3 cities makes advertisement on Truecaller a powerful opportunity for mobile marketers to connect with high-intent audiences.
Why Choose Advertisement on Truecaller:
Advertisement on Truecaller stands apart from conventional social media or entertainment ads. It taps into “micro-moments”—like when users receive or end a call—when attention is high and distractions are minimal. Here’s why brands are increasingly investing in this platform:
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Massive Reach: Millions of daily users offer repeated ad exposure.
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First-Screen Visibility: Ads appear during critical mobile events—calls and post-call interactions.
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Verified First-Party Data: Enables precise targeting based on mobile numbers, demographics, and behavior.
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Minimal Distractions: Clean, brand-safe ad environments that ensure message clarity.
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Regional Language Support: Customize ads in Hindi, Tamil, and other local languages for deeper engagement.
Advertisement on Truecaller enables brands to connect with users when they’re alert, leading to higher visibility and interaction.
Types of Truecaller Ads:
Truecaller provides a full-funnel suite of ad formats tailored to different brand objectives. Popular options for advertisement on Truecaller include:
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Caller ID Ads (CIDA)
Displayed when users receive a call—high attention, high-impact. Ideal for brand awareness. -
Post-Call Ads (PCA)
Shown immediately after a call ends—perfect for app installs, lead generation, and conversions. -
In-App Banner Ads
Static or rich media banners in the call log and search screens—great for mid-funnel branding. -
Video Ads
Full-screen, immersive videos post-call or within the app—excellent for storytelling and product showcases. -
Branded Caller ID
Replaces unknown numbers with your brand name and logo—improves trust and call pick-up rates.
These formats allow for flexible campaign strategies, enhancing advertisement on Truecaller as a holistic mobile marketing channel.
How We Helped:
Our client wanted to launch a mobile-first campaign for a new product feature, targeting app installs and awareness among digitally savvy users in Tier 1 and Tier 2 cities.
We built an advertisement on Truecaller strategy focused on:
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Caller ID Ads for massive visibility
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Post-Call Ads to drive conversions
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Branded Caller ID to build trust and boost call engagement
Execution highlights:
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Location Targeting: Covered major urban and semi-urban zones in India
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Demographics: Targeted mobile-first users aged 22–45
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Creative Strategy: Regionally adapted video and banner creatives in English, Hindi, and Tamil
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Call-to-Action: “Install Now” and “Learn More” CTAs to increase user actions
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Performance Optimization: Real-time campaign monitoring, A/B testing, and creative tuning
What Results We Achieved:
This 30-day advertisement on Truecaller campaign delivered exceptional performance:
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26+ Million Impressions
Significant brand exposure across multiple user touchpoints. -
4.2% CTR (Click-Through Rate)
Surpassed industry standards, proving the high engagement levels of Truecaller placements. -
320,000+ App Installs
45% higher than forecasted, confirming Truecaller’s efficiency in driving downloads. -
52% Lower CPI (Cost-Per-Install)
Outperformed other mobile platforms in cost-efficiency. -
2.3X Increase in Organic Search
Boosted brand recall as users actively searched for the product post-exposure. -
15% Higher Call Pick-Up Rates
Thanks to Branded Caller ID, trust in unknown numbers improved, leading to better customer contact success.
Conclusion:
Advertisement on Truecaller offers brands the opportunity to reach users at peak attention moments—when they’re placing, receiving, or finishing a call. Unlike noisy digital feeds, Truecaller’s clean interface ensures high-impact ad delivery with minimal distraction.
This case study proves that advertisement on Truecaller can drive both brand visibility and actionable results, from installs to improved trust metrics. With the right mix of creative strategy, targeting, and ad format selection, Truecaller Ads stand out as a performance-driven platform in India’s mobile advertising ecosystem.
