Zomato Advertisement

ZOMATO Ads are integrated advertising solutions within Zomato, India’s most popular food ordering and restaurant discovery platform. These ads appear throughout the user journey — from the homepage and search results to checkout — offering brands powerful visibility when users are hungry, browsing, and ready to order.

While often used to promote restaurants, Advertising on ZOMATO has evolved to serve FMCG, lifestyle, beverage, and even non-food brands, all of whom can reach a highly engaged, urban audience during moments of active decision-making.

Why Choose Swiggy Advertising 

We chose ZOMATO Advertisement for our campaign because of its unique ability to reach consumers during peak purchase-intent moments. Unlike passive browsing on social media, Zomato users are actively making decisions about food, location, and spending — making it a highly effective platform for direct response campaigns.

Here’s why Advertising on ZOMATO was the ideal channel for our brand partner:

1. Massive Daily Traffic
   Zomato is accessed by millions of users daily across metros and Tier 1 cities. Users check the app multiple times for browsing, ordering, and checking offers.
2. Hyper-Targeted Audience
   ZOMATOAds allow advertisers to target by city, cuisine, delivery radius, and spending behavior — reaching the most relevant users.
3. High Intent Environment
   Consumers using Zomato are already looking to buy, making them more responsive to promotional content.
4. Multi-format Options
   From banners and brand listings to video pop-ups and coupon placements, ZOMATO Advertisement solutions offer both visibility and action.
5. Brand-Safe Integration
   Ads appear within the trusted Zomato app, where users are focused and less likely to skip or scroll past branded content.

Types of Swiggy Ads Used

To meet our campaign objectives, we used four high-performing ZOMATO Ads formats:

1. Banner Ads

Strategically placed on the Zomato home screen and restaurant discovery pages, these static banners carried compelling visuals and messaging like “Order Now & Save ₹100” or “Festive Combos – Limited Time Only.” They offered strong visual impact and drove traffic to a landing page.

2. Video Ads

Short 5–10 second promotional videos were displayed mid-browse or during cart review, ideal for communicating product stories or showcasing combos. These ads featured festive music and bold branding to build recall.

3. Scratch Card Ads

Gamified experiences were created using Zomato scratch card format, where users could “scratch to reveal” coupons like “Flat ₹75 Off” or “Free Dessert with Order.” This interactive format boosted engagement and coupon redemption.

4. Shoppable Story Ads

Zomato’s swipe-through story ads showcased multiple products in a carousel-like flow. Each story screen featured an item, offer, or combo, with a “Tap to Order” CTA linking directly to participating outlets or partner stores.

This format mix ensured we reached users during all phases of the ordering journey: discovery, consideration, interaction, and conversion.

How We Helped

The client — a national beverage brand — wanted to promote its new festival pack across key Indian cities during Diwali. Their goals were:

• Increase visibility among Gen Z and young professionals
• Drive redemptions of festive discount coupons
• Promote trial for their new product
• Deliver a strong brand message using short video content

We structured the campaign with ZOMATO Ads as follows:

• Targeted Metros Only: Focused on Delhi NCR, Mumbai, Bengaluru, and Pune — cities with the highest order volumes.
• Daypart Optimization: Ads were shown during lunch (11 AM – 2 PM) and dinner (6 PM – 10 PM), when app engagement peaked.
• Localized Language Creatives: We used multilingual creatives (English, Hindi, Tamil) depending on the region.
• Custom Landing Pages: Some banner ads redirected to the brand’s product microsite for awareness and tracking.
• Coupon Code Integration: Zomato-exclusive coupon codes allowed users to instantly redeem offers, with real-time tracking.

What Results We Achieved

Over a 3-week period, our Advertising on ZOMATO campaign delivered the following outcomes:

• 25 million+ impressions
  Across homepage banners, listings, and checkout integrations.
• 7.2% average CTR on homepage banners
  Much higher than traditional web display ads.
• Over 14,000 coupon redemptions
  With 65% of redemptions happening during dinner-time traffic.
• 19,000+ unique visitors
  Redirected from ZOMATO sssAds to the brand’s festive product page.
• 3.6x engagement boost
  For video ads on cart pages compared to standard banners.
• 28% uplift in product sales
  In Zomato-partnered outlets during the campaign period.
• Regional success stories:
  Tamil creatives had a 1.9x higher CTR in Chennai and Coimbatore than English versions.

These results confirmed that ZOMATO Advertisement formats don’t just deliver eyeballs—they drive meaningful customer actions and conversions.

Conclusion

This campaign highlighted how Advertising on ZOMATO can deliver full-funnel impact — from awareness and engagement to conversion and loyalty.

By using a combination of homepage banners, checkout integrations, sponsored listings, and video ads, the brand achieved:

• Hyperlocal visibility
• Strong coupon engagement
• Direct product promotion during purchase moments
• Better brand recall in a clutter-free environment