Rapido Advertisement
Rapido is India’s leading bike and auto taxi platform, offering quick, affordable, and reliable transportation across more than 100 cities. While it is best known for its ride-hailing services, Rapido also functions as a high-impact advertising platform, helping brands connect with on-the-go users in real time.
Rapido Ads refer to a mix of digital and on-ground ad formats delivered through the app and on physical assets like rider jackets and bikes. These ads are designed to target users during key moments—while booking a ride, waiting for a pick-up, or commuting. This allows brands to gain high-frequency visibility among urban, mobile-first users across Tier 1, Tier 2, and even Tier 3 cities.
Why Choose Rapido Advertising
For brands looking to reach young, tech-savvy urban commuters, Rapido offers a unique value proposition that goes beyond traditional digital or outdoor advertising. Here’s why Rapido stood out as an ideal advertising partner for our campaign:
- Daily Active Users: Rapido has millions of app users who open the app multiple times a day. This translates to consistent, repeat impressions.
- Hyperlocal Reach: Rapido operates deep into neighborhoods and towns where other digital campaigns may not reach effectively.
- Dual Visibility: It offers a blend of on-screen (in-app) and on-road (bike branding) ad formats, giving brands the best of both digital and offline visibility.
- Trust & Engagement: Users associate Rapido with speed, convenience, and reliability. Ads appearing in this trusted context are more likely to be noticed and remembered.
- Cost-Effective Alternative: Rapido Ads often cost less than social or search ads, while offering better daily reach and visibility in high-density traffic zones.
Rapido helped us reach users not just when they were online—but also when they were physically on the move, ensuring maximum exposure with minimal ad fatigue.
Types of Rapido Ads Used
To achieve both reach and engagement, we used two of Rapido’s most impactful ad formats:
- In-App Display Ads
- These ads appeared within the Rapido app interface during key user moments like booking a ride, viewing fare estimates, or confirming pickups.
- Since users are fully focused on the app at this point, our brand message received high attention and interaction.
- We promoted welcome offers and app installs through clickable banners with strong calls-to-action.
- Post-Ride Feedback Screen Ads
- After completing a ride, users are prompted to rate their experience. We used this high-engagement screen to show ads with exclusive coupon codes or special offers.
- These ads saw strong interaction because users are already on the app and more willing to engage with content post-ride.
While Rapido also offers physical branding like rider jackets, helmets, and bike boxes, we chose to focus exclusively on digital formats for this campaign, keeping the execution lean and measurable.
How We Helped
Our client, a mobile-first brand in the digital services space, was looking to increase visibility and drive app installs among users in major Indian cities. They wanted to reach:
- Young adults aged 18–35
- Users in metros and Tier 2 cities
- People who frequently use mobile apps and online platforms
We created a localized ad strategy using Rapido’s digital assets:
- Geotargeting: Ads were shown to users in Bengaluru, Hyderabad, Delhi NCR, Pune, and Chennai—cities with high daily Rapido usage.
- Language Customization: In cities like Chennai and Hyderabad, creatives were localized in Tamil and Telugu to improve relatability.
- Offer-Led Creatives: We used high-impact banners with messaging like “Get ₹200 Cashback on Signup” and “Exclusive Ride Offers for New Users.”
- CTA-Driven Design: All ads included bold CTAs like “Download Now,” “Claim Offer,” and “Play Instantly,” driving users directly to the app store.
Our team worked closely with Rapido’s ad operations team to monitor delivery, optimize creative placement, and adjust geolocation filters for best performance.
What Results We Achieved
Over a 30-day campaign, we saw significant performance gains across all major advertising KPIs:
- Over 22 million impressions
The ads reached Rapido users during ride bookings and post-ride feedback, creating strong recall. - 4.9% click-through rate (CTR)
Higher than industry standards for in-app mobile banners, showing high engagement from users in travel mode. - 280,000+ app installs
Our client saw a major jump in new users attributed directly to the Rapido campaign. - 38% lower cost per install (CPI)
Compared to previous campaigns run on social media platforms, Rapido delivered more installs at a lower cost. - 2.5x brand search lift
There was a significant increase in organic searches for the brand, confirming improved brand awareness among new users. - Better local reach
Ads in regional languages saw 30–40% higher engagement in cities like Chennai and Hyderabad.
