Client Background:
A leading community management platform serving over 3.5 million residents nationwide sought to deepen its presence in Telugu-speaking regions. While the platform already had strong brand equity in metro markets, it needed regional storytelling that connected emotionally with apartment communities in Hyderabad, Vijayawada, and other Tier 1 and Tier 2 cities across Andhra Pradesh and Telangana.The brand turned to our Telugu ad film production company to create a high-impact, culturally nuanced campaign tailored for digital-first audiences.
Challenges:
Despite robust technology and functionality, previous campaigns lacked localized emotional appeal. Key challenges included:
- Regional Disconnection: Existing marketing lacked native Telugu flavor
- Cultural Relevance: The need to reflect the daily realities of apartment living in AP & Telangana
- Digital Format Constraints: Crafting a 30-second narrative optimized for Reels, Shorts, and in-app promotion
- Brand Positioning: Moving beyond tech to establish the platform as a daily-life essential for gated communities
Objectives:
- Create awareness with a humorous, highly relatable Telugu script.
- Showcase real-world apartment situations with a local twist.
- Position the platform as essential to stress-free living.
- Deliver a scroll-stopping 30-second ad for social platforms.
- Build emotional connection through casting, dialect, and tone.
Execution Timeline (30–45 Days)
| Phase | Duration |
| Script & Concept Finalization | 7 Days |
| Casting & Location Setup | 6–8 Days |
| On-Site Filming | 2–3 Days |
| Post-Production (Edit, Music, Subtitles) | 10–12 Days |
| Format Optimization & Delivery | 3–5 Days |
Our team delivered the project within a 5-week window, staying aligned with digital deadlines and platform-specific technical needs.
Creative Approach:
As a Telugu ad film production company deeply rooted in regional culture, we knew humor was key. We conceptualized a short-form, slice-of-life skit portraying a typical gated community situation: a quirky security guard and a flustered resident facing issues like unverified delivery entries, unexpected guest arrivals, and maintenance chaos.
Execution Highlights:
- Tone: Everyday comedy with sarcastic edge
- Dialogue: Authentic colloquial Telugu, peppered with slang and punch lines
- Casting: Regional character artist + real apartment residents for realism
- Music: Playful background score with Telugu folk-inspired rhythms
- Format: 9:16 vertical video, optimized for Reels, Shorts, and WhatsApp
Results Achieved
- 27% increase in app installs from Telugu-speaking regions in 10 days
- 22,000+ shares on WhatsApp groups across AP & Telangana
- 9.4% engagement rate on Instagram Reels
- Declared top-performing regional creative of the quarter
- Highly positive sentiment with comments like “Chala baagundi!”, “Nijamga relatable!”
The ad’s humor and realism turned it into a conversation starter among apartment residents, society managers, and community groups alike.
Conclusion:
This campaign demonstrated the impact of native storytelling in driving adoption and emotional connection. By blending humor with real-world utility, our Telugu ad film production company helped transform a software platform into a familiar presence in the daily lives of Telugu-speaking families. It wasn’t just an ad—it became a shared experience, passed through phones, laughed over tea, and trusted within homes.
