Rapido Advertisement
Rapido, India’s largest bike and auto taxi platform, is not only a mobility solution but also a powerful advertising medium. With a user base spread across over 100 cities, Rapido serves millions of daily commuters through its mobile app and rider network.
Rapido Ads are brand placements delivered through a combination of digital and physical formats—including in-app banners, booking screen ads, rider jackets, and bike branding. The platform offers high visibility during key user moments like ride booking and commuting, making it ideal for reaching urban, mobile-first audiences in a cost-effective way.
Why Lenskart Chose Rapido Advertising
Lenskart, a leading eyewear brand in India, was looking for a fresh and hyperlocal approach to promote its new store launches and online offers across metros and Tier 2 cities. The challenge was to increase:
- Footfalls to local Lenskart outlets
- Awareness of new collections and offers
- Online traffic for lenskart.com and app installs
Traditional digital channels were already saturated and expensive. That’s when the brand partnered with Rapido to tap into urban commuters—a highly relevant segment for eyewear marketing.
Rapido’s strength lay in offering:
- High daily reach and repeat exposure in high-traffic zones
- Regional penetration in key Lenskart markets
- Physical + digital visibility for multi-channel brand recall
- Localized advertising opportunities near store locations
For a lifestyle brand like Lenskart, the ability to integrate both physical branding and mobile ad exposure created a compelling advertising advantage.
Types of Rapido Ads Used by Lenskart
To create a 360-degree impact, Lenskart used both on-ground branding and in-app digital ads:
- Rider Jacket Branding
Lenskart designed custom-branded jackets worn by Rapido captains in key locations like Delhi NCR, Bengaluru, Hyderabad, and Pune. These jackets had bold messaging like “Try Lenskart’s New Collection” and “Visit Your Nearest Store Today.” - Bike Panel Branding
Each Rapido bike became a moving billboard for Lenskart. Ads were printed on rear panels and delivery boxes with store directions, QR codes, and regional messages. - In-App Display Ads
Lenskart ran banner ads inside the Rapido app, targeting users booking rides around store locations. The banners promoted limited-time offers, free eye tests, and app-only discounts. - Ride Booking Screen Ads
Full-screen ads shown during the ride confirmation process pushed time-sensitive offers—like “Buy 1 Get 1 Free – Only Today.” - Geo-Fenced Campaigns
Lenskart targeted specific pin codes within 5 km of its store locations, ensuring hyperlocal visibility for new store launches.
This combination of physical and digital formats ensured users saw the brand multiple times throughout their day.
How Rapido Helped Lenskart Execute the Campaign
The campaign was executed in multiple phases over 45 days:
Phase 1: Local Awareness & Footfall Push
- Focused on new store launches in Bengaluru and Hyderabad
- Bike and jacket branding in high footfall zones like malls, IT parks, and marketplaces
- Geo-targeted in-app ads served within a 3-5 km radius of stores
Phase 2: Pan-City Offer Promotion
- In-app banners and booking screen ads across 10+ cities
- Messages promoting Lenskart’s “Buy 1 Get 1” and “Home Eye Test” service
- Use of QR codes that redirected to the Lenskart app or store locator
Creative Customization:
- Regional language messaging in Tamil, Hindi, and Telugu for better local relevance
- Use of Lenskart’s brand ambassadors in creatives for higher recognition
- Simple, mobile-friendly layouts optimized for click-through
Performance Monitoring:
- Campaign metrics were tracked weekly including impressions, CTRs, and store visits
- Based on results, visuals and CTA messages were updated mid-campaign for better engagement
What Results Lenskart Achieved
Lenskart’s Rapido campaign exceeded expectations in both digital and footfall performance:
- Over 30 million impressions across bikes and in-app placements in 10 cities
- 5.1% average click-through rate (CTR) on in-app banners
- 12,000+ store walk-ins attributed to the Rapido campaign based on QR scans and in-store coupon redemptions
- 47% increase in footfall at newly launched stores during the campaign window
- 35% lower cost-per-store-visit compared to Google Maps and location-based app ads
20% boost in app installs during the first two weeks of
